Like every success story, it starts with a humble beginning. And for the Miss Earth Pageant, it all started with a humble ambition of saving the environment.
In 2001, the Manila-based events company Carousel Productions, Inc. decided to create a brand new approach in promoting environmental awareness, and eventually came up with an effective channel - a beauty pageant. Thereafter, the Miss Earth pageant was born.
Initially, everyone thought it would just be another international beauty competition, but because of its environmental platform, Miss Earth created a noticeable mark in the pageant world and earned international respect. Thus, in Miss Earth, beauty is not the main factor, but a vehicle to promote environmental awareness and human concern.
Year after year, the Miss Earth pageant grew, with growing number of countries participating and more international attention received. And in 2004, Miss Earth was recognized by the international beauty pageant critics as one of top three grand slam pageants, taking the Japan-based Miss International out of the league.
In 2005, Miss Earth was declared the most anticipated beauty event in the world for having the most competitive set of candidates (compared to its grand slam colleagues Miss Universe and Miss World). As a result, Miss Earth's worldwide television broadcast in Star World gained the highest rating ever on any beauty event with its official website (www.missearth.tv) getting a phenomenal popularity rate.
Elsewhere in the world, the pageant’s popularity has continuously increased. With more women wanting to become Miss Earth, the number of national Miss Earth pageant has grown on every continent as well. At present, Miss Earth holds the record of having the greatest number of national-level contests, and continuously growing.
Miss Earth nowadays is also considered as the “toughest” international beauty contest. From the quality of candidates to the selection process, the pageant organizers have the most scrupulous criteria. Seemingly never-ending interviews with hard to answer questions are always on the way to the crown.
The 6th edition of Miss Earth erased the records of its previous years. Miss Earth 2006 was more publicized and much more competitive girls vied for the crown. It was a real success story despite the mishaps Carousel Productions had when the supposedly host country Chile failed to meet the requirements of the host committee.
Failure of holding the pageant off the Philippine shores was behind Miss Earth. They have to stage it back to Manila with a promise that "grand and prestigious" it will be. And Miss Earth fulfilled its promise. It was an astounding finals night at the National Museum in Manila, leaving every viewer spectacled with the event.
Behind all the success Miss Earth has gained and is continuously gaining, its environmental cause was never forgotten. The Miss Earth winner tours and works worldwide as spokesperson for the Miss Earth Foundation, the United Nations Environment Programme (UNEP) and other environmental groups. Moreover, national Miss Earth winners from various nations are doing their own part in their home countries.
Now on its seventh year, the Miss Earth pageant may have been floating on the sky of success, yet it has kept its feet on the grounds of a planet she has promised to heal.
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