10 setembro 2009

Jennifer Hawkins signs new multi-million-dollar deal as face of Myer

By Fiona Byrne

Herald Sun

September 11, 2009 12:01am

Jennifer Hawkins
Jennifer Hawkins pocket more than $1 million a year for the next four years from the Myer deal / File

And Jennifer Hawkins had every reason to smile after signing a new multi-million-dollar deal as the face of retail giant Myer.

The deal, which was struck in the early hours of Wednesday morning, will see Hawkins pocket more than $1 million a year for the next four years,
the Herald Sun reports.

"I am so excited. It is just a dream come true," the former Miss Universe said.

"I could not believe it when Myer approached me about a month ago. I still had 12 months to go on my contract, and they approached me early.

"They put forward an amazing offer, full of amazing opportunities, and I have signed for four years. I am ecstatic."

Five years ago Hawkins, 25, was making $70 a game as a bright and bouncy cheerleader in Newcastle.

Then Hawkins won the Miss Universe title. Now she is Jen Inc, with the Myer deal the jewel in the crown of a corporate portfolio that includes hefty contracts with Lovable lingerie, Covergirl cosmetics, Audi and Channel 7.

"I am passionate about Myer. They are like family and I am honoured that the relationship is continuing," Hawkins said.

"I feel like a part of the company, a part of the team.

"I work hard and put in 100 per cent.

"It is great that I can sign on for these next four years. It is like a weight off my shoulders."

Hawkins was estimated to have earned $3.3 million in the 2007-08 financial year from her various commitments. She has also been investing in real estate, with her largest purchase a $2.3 million home in the Sydney beachside suburb of Coogee.

And she has also been issued valuable shares in the Myer business.

Hawkins said she was comfortable with the Jen Inc label.

"I do not have tickets on myself, but I would love to embrace it."

Manager Sean Anderson said Hawkins was a treasure.

"She is honest, she is hard working, and she is absolutely beautiful. What brand would not want to be associated with Jennifer Hawkins," he said.

"The deal is a testament to her hard work and her longevity."

The deal with Hawkins comes amid rumours that Myer will today announce its intention to relist on the stock exchange, making it the biggest public float in Australia in recent years.


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