Posted on 24 August 2009 by Robert Seidman
|Adults 18-49: Rating/Share||1.8/5||1.5/5||1.5/5||1.4/4||0.6/2||0.5/1|
|Adults 18-34: Rating/Share||1.9/6||1.3/4||1.0/4||1.1/4||0.7/2||0.4/1|
|Total Viewers (million)||3.85||4.71||5.88||5.61||1.50||1.25|
Big Brother was the night’s most watched program with adults 18-49 averaging a 2.5/8 (rating share) with that demographic and 7.36 million viewers overall. At 9pm however, There Goes The Neighborhood lost more than 50% of the demo (1.2/3, 3.821M). A rerun of Cold Case didn’t fare any better in the demo (1.1/3, 4.85M). Earlier in the night 60 Minutes averaged a 1.2/4 and 7.47M viewers.
Who Wants to Be a Millionaire bowed out quietly in the finale of its limited run (1.5/5, 7.63M) while its lead in, a repeat hour of America’s Funniest Home Videos did better in the 18-49 demo (1.6/6. 6.55M). Shark Tank had the best 18-49 performance of the night for ABC (1.8/5, 5.61M). Can it be long before Defying Gravity (0.8/2, 2.66M) moves to Saturdays?
Merlin aired its final two episodes of its first (and likely last in the US, at least on NBC) season and also bowed out quietly (1.0/3, 3.22M from 7p-8p, and 1.1.3, 3.92M from 8p-9p). Hey, that’s better than Defying Gravity! From 9pm-11pm The 2009 Miss Universe Pageant averaged a 2.0/6 with adults 18-49 and 5.84 million as Miss Venezuela took the crown. That’s on par with last year’s results in the demo, so it doesn’t look like Heidi Montag flashing her cleavage at the crowd made much difference.
FOX won the night with its all repeat lineup of comedies. ‘Til Death at 7pm had the worst performance (1.0/4, 2.52M) and the Family Guy airing at 9pm (2.4/6, 5.25M) the best.
The best performing half hours of the night demo-wise were Big Brother and Miss Universe tied for the best demo half hours of the night. The 8pm half hour of Big Brother averaged a 2.6 with adults 18-49, as did the last half hour of the Miss Universe Pageant.
CW ran the classic Silence of the Lambs (0.5/1, 1.25M). Soon, CW will be silent on Sunday nights altogether, turning the night over to local affiliates.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.