Miss Universe Ireland Hots Up...

The Irish media are having a field-day with the defection of Andrea Roche from the Miss Ireland contest over to the Miss Universe Ireland contest. The question is: in ten years time will we be referring to lovely ladies in magazines and newspapers as "former Miss Ireland" or "former Miss Universe Ireland"? Only time will tell...

Adele Silva, Leah O'Reilly (Winner Miss HotSpots.ie)

This week saw two stunners crowned Miss Hotspots.ie and Miss Afterdark.ie in the heats for Miss Universe Ireland. This time last year it would have been for Miss Ireland... With all the same hullabaloo, sponsors, models, and media seamlessly switching loyalty from one brand of event to another, we reckon they should just cut out the middleman and call the contest 'Miss Andrea Roche'.

Adele Silva, Lauren Connolly (1st Runner Up)

Why you say? Well let's face it; Andrea is the common denominator for success in these two beauty pageants. The infrastructure and template she developed for Miss Ireland is hers; the name of the show doesn't seem to matter. Sure, before last week we had never even heard of 'Miss Universe Ireland', now it's all over the press and we've all jumped on the bandwagon.

Adele Silva, Rachel McCahey (2nd Runner Up)

Andrea's formula is thus: she brings in her media friendly model friends from Assets and the odd UK celebrity to judge the heats. This gets the press chomping at the bit and gets her the vital coverage. Andrea then throws a big glam bash, attended by the great-and-the-good, to pick the winner and everyone goes nuts. Simple yet effective.

Adele Silva with Miss Universe Ireland contestants

http://www.showbizireland.com/